Tech med and telemedicine

13M112: Going Viral: How to Achieve Podcast Success

Moderator(s)

• 

  Jason Liebowitz, MD

  Columbia University Medical Center
  Englewood, NJ, United States

  Disclosure information not submitted.
• 

  Mike Putman, MD, MSc

  The Medical College of Wisconsin
  Milwaukee, WI, United States

  Disclosure(s): AbbVie/Abbott: Trial participation (Terminated, January 1, 2023); AstraZeneca: Trial participation (Ongoing); Novartis: Consultant (Terminated, November 10, 2022)

Speaker(s)

• AB

  Adam Brown, MD, BS

  Cleveland Clinic
  Shaker Heights, OH, United States

  Disclosure(s): Amgen: Consultant (Ongoing)
• CC

  Cheryl Crow, OT

  Arthritis Life
  Bellevue, WA, United States

  Disclosure information not submitted.
• JH

  Jonathan Hausmann, MD

  Boston Children's Hospital / Massachusetts General Hospital
  Cambridge, MA, United States

  Disclosure(s): Fresenius Kabi: Consultant (Terminated); Novartis: Consultant (Ongoing)
• PS

  Paul Sufka, MD

  Twin Cities Orthopedics
  Eagan, MN, United States

  Disclosure(s): No financial relationships with ineligible companies to disclose

In this age of social media and technology, one of the most effective ways to get your message out to a larger audience is through podcasting. Yet, how can one make sure that their podcast interviews and projects are successful and have maximum impact? In our session, we will host a panel discussion with some of the brightest stars in rheumatology podcasting. The panel discussion will cover such topics as: how to develop ideas for your own podcast program; failures and lessons learned from successful podcasters; balancing entertainment and education in rheumatology podcasting; and practical tips on how to use social media to amplify your message. There will be ample time for audience questions and a period in which one or two audience members are selected to try their hand at podcasting in real time.

Presentations:

• 8:30 AM – 8:35 AM PT

  Introduction
  

  Moderator: Jason Liebowitz, MD – Columbia University Medical Center

  Moderator: Mike Putman, MD, MSc – The Medical College of Wisconsin
• 8:35 AM – 8:45 AM PT

  Behind the Mic: Lessons from Hosting the ACR on Air Podcast
  

  Speaker: Jonathan Hausmann, MD – Boston Children's Hospital / Massachusetts General Hospital
• 8:45 AM – 8:55 AM PT

  Finding Tales to Tell in Rheumatology
  

  Speaker: Adam Brown, MD, BS – Cleveland Clinic
• 8:55 AM – 9:05 AM PT

  Creative Ways to use Social Media to Amplify your Podcast Content
  

  Speaker: Cheryl Crow, OT – Arthritis Life
• 9:05 AM – 9:15 AM PT

  Real World Example Viral Strategies of "The COVID-19 Global Rheumatology Alliance"
  

  Speaker: Paul Sufka, MD – Twin Cities Orthopedics
• 9:15 AM – 9:30 AM PT

  Q&A